How to start building a customer loyalty program

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It combines several of the best loyalty program elements that others use, but still keeps things simple enough. Prime’s “pay-to-play” structure might not be what some people think of when they think “loyalty programs.” But the annual fee model that Prime uses still counts as a loyalty program type – and Prime has really brought this model into the forefront. We also love the variety of points-earning options available to everyone, which creates gamification. Loyalty program members can also earn points for sharing on social media, referring friends, creating written and video reviews, and as a birthday treat. The Recreational, Intermediate and Premier tiers make brand-building actions progressively more rewarding as you earn more points. All-time points that are easy to calculate and earn are right in line with travel loyalty program best practices.
You could use a points system for earning rewards and tiers for unlocking permanent perks. If you sell products people buy often, like coffee or cosmetics, a points-based system might be perfect. For example, a program might use a points system for earning rewards while also having tiers that unlock permanent perks.
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Lower tiers, the free one and My Best Buy Plus, which costs $49.99 per year, offer benefits like free shipping and extended return windows. This premium tier caters to tech enthusiasts and frequent electronics buyers by combining exclusive pricing with robust support benefits. For $139/year or $14.99/month, Prime bundles fast, unlimited shipping with a suite of digital perks including Prime Video, Prime Music, Kindle e-books, and exclusive shopping events.
If birthday perks are at the top of your wish list, you’re in luck because Target Circle also gives you 5% off a purchase on your birthday. (For example, linking your Target Circle and Ulta Beauty Rewards accounts lets you earn Ulta Beauty Rewards points when you buy qualifying products at Target.) While $1 spent on groceries typically earns 1 point, Albertsons also hosts points-multiplier events that offer greater rewards for each dollar you spend.
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In this case, you should probably start by deciding on the type of investment needed. But before setting one up, it’s important to get into specifics. Perhaps it’s time to think about practical steps you can take to design and launch one that would become a success. Given how beneficial paid loyalty programs seem for so many renowned brands, going premium may seem like a great idea… Unless it’s not.
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