
Pfizer & Co., Inc.
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Founded Date July 8, 1908
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New ‘discreet’ Viagra Launched ending Embarrassment Of Blue Pill
The makers of Viagra are set to release a new ‘discrete’ kind of the drug that will change the renowned – and immediately recognisable – little blue pill.
The unique diamond-shaped tablets could quickly be replaced by a pink, rectangular ‘wafer’ that liquifies on the tongue, implying it does not need to be taken with water.
About half of guys over 40 suffer erectile dysfunction in the UK and last year there was a record 4.57 million prescriptions for Viagra on the NHS.
The drug initially concerned the market in the 1990s after being created by the American pharmaceutical company Pfizer.
It was first established in the 1980s as a cardiovascular disease medication, but trial individuals discovered it had an uncommon negative effects – frequent erections.
Now, Viatris, which owns the Viagra name and brand name, has made an application for a trademark in the UK for the brand-new type of the drug, Viagra ODF.
Viatris has currently launched the Viagra ODF in Canada and advertised it as being ‘thin and discreet’ which might be more effective for numerous consumers.
The distinct tablets – which can cause embarrassment for some patients – has actually been transformed and a new dissolvable type might be offered to Brits in the next 5 years. Stock image
‘Tablets are not constantly tolerable to clients and likewise in some cases the size of tablets might put clients off having them,’ Thorrun Govind, pharmacist and health specialist, informed The Telegraph.
She included: ‘Some guys may still be finding the principle of having Viagr humiliating, but I would hope that men’s health and discussions about sexual health have proceeded because Viagra was first created.’
Ms Govind thinks this brand-new style is a ‘favorable action forward’.
The new dissolvable medication is believed to most likely come to the UK imminently.
Rebecca Anderson-Smith, partner and chartered trade mark lawyer at Mewburn Ellis, informed the paper that the trademark application is a ‘good sign’ it will be offered within the next 5 years.
She described trade mark registrations can be cancelled if they are not utilized for a constant duration of 5 years or more after registration. As an outcome, it seems Viatris means to launch the item within the next few years.
However, granting a hallmark would not ensure the ODF could be offered and it would have to be approved by the Medicines & Healthcare items Regulatory Agency first.
It’s anticipated to cost the exact same as the tablet version and to be offered in the very same doses.
An overall of 4.57 million prescriptions for sildenafil, more frequently known by the trademark name Viagra, and other kinds of impotency drugs sold under the trademark name Cialis and Levitra, were dispensed by the health service in 2023
This comes after dodgy Viagra was found to be Britain’s biggest counterfeit drug after more than ₤ 6.2 million of fake blue tablet were taken by UK regulators in 2023.
More products of the erectile dysfunction drug were discovered than knock-off variations of painkillers like morphine.
Health authorities stated online merchants flouting guidelines lagged the counterfeit products with the majority of being imported from countries like India without a proper licence.
Data, from UK regulator The Medicines and Healthcare items Regulatory Agency (MHRA), reveal 2.6 million dosages of sildenafil, the generic name for the medication best referred to as Viagra, were seized last year.
Another half-million doses of tadalafil, another erectile dysfunction drug sold under the brand Cialis worth ₤ 1.2 million were also taken.
While all medications carry potential adverse effects drugs from unreliable sources may either not work or bring additional ingredients or impurities like heavy metals or other drugs that might be dangerous.