Pfizer & Co., Inc.
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Founded Date December 22, 1930
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New ‘discreet’ Viagra Launched ending Embarrassment Of Blue Pill
The makers of Viagra are set to introduce a new ‘discrete’ form of the drug that will replace the renowned – and immediately recognisable – little blue pill.
The distinct diamond-shaped tablets could quickly be replaced by a pink, rectangular ‘wafer’ that dissolves on the tongue, suggesting it does not require to be taken with water.
About half of males over 40 suffer erectile dysfunction in the UK and in 2015 there was a record 4.57 million prescriptions for Viagra on the NHS.
The drug first concerned the market in the 1990s after being invented by the American pharmaceutical business Pfizer.
It was very first established in the 1980s as a heart disease medication, but trial participants noticed it had an unusual side impact – regular erections.
Now, Pfizer spin-off Viatris, which owns the Viagra name and brand, has actually obtained a trademark in the UK for the new type of the drug, Viagra ODF.
Viatris has actually currently launched the Viagra ODF in Canada and marketed it as being ‘thin and discreet’ which may be preferable for many consumers.
The – which can cause embarrassment for some patients – has actually been reinvented and a new dissolvable type may be available to Brits in the next 5 years. Stock image
‘Tablets are not constantly bearable to clients and also sometimes the size of tablets may put patients off having them,’ Thorrun Govind, pharmacist and health expert, informed The Telegraph.
She included: ‘Some guys may still be discovering the principle of having Viagr awkward, but I would hope that men’s health and discussions about sexual health have actually proceeded because Viagra was very first developed.’
Ms Govind believes this brand-new style is a ‘positive advance’.
The new dissolvable medication is believed to most likely pertained to the UK imminently.
Rebecca Anderson-Smith, partner and chartered trade mark attorney at Mewburn Ellis, informed the newspaper that the trademark application is a ‘good sign’ it will be available within the next five years.
She discussed trade mark registrations can be cancelled if they are not used for a constant duration of 5 years or more after registration. As an outcome, it appears Viatris intends to introduce the item within the next few years.
However, approving a trademark would not guarantee the ODF could be sold and it would need to be approved by the Medicines & Healthcare items Regulatory Agency initially.
It’s anticipated to cost the exact same as the tablet variation and to be offered in the exact same dosages.
An overall of 4.57 million prescriptions for sildenafil, more commonly known by the trademark name Viagra, and other types of impotency drugs offered under the brand names Cialis and Levitra, were dished out by the health service in 2023
This comes after dodgy Viagra was discovered to be Britain’s most significant counterfeit drug after more than ₤ 6.2 countless phony blue tablet were seized by UK regulators in 2023.
More products of the erectile dysfunction drug were found than knock-off variations of painkillers like morphine.
Health authorities said online sellers flouting policies lagged the counterfeit products with many being imported from countries like India without an appropriate licence.
Data, from UK regulator The Medicines and Healthcare items Regulatory Agency (MHRA), show 2.6 million doses of sildenafil, the generic name for the medication best known as Viagra, were seized last year.
Another half-million doses of tadalafil, another erectile dysfunction drug sold under the brand Cialis worth ₤ 1.2 million were likewise seized.
While all medications carry potential adverse effects drugs from undependable sources may either not work or bring additional active ingredients or impurities like heavy metals or other drugs that might be unsafe.












